The Cosmopolitan’s New Identity Players Club

updated Sept. 2016
The Cosmopolitan has made a few changes to its Identity players club. They have added a new tier (Sterling) and enhanced the tier benefits. The Cosmopolitan is primarily focused on dining and nightlife. Identity reflects that focus and rewards lodging, dining and retail purchases more than other players clubs.

Earning Identity Points
$2.50 through a slot machine = 1 Identity Point
$6.00 through a video poker machine = 1 Identity Point
$20 table game bet = 1 Identity Point
$1 of lodging, dining or retail purchase = 5 Identity Points

Comps
1 Identity point = 1 cent in comps or freeplay.
This means spending $100 will give you $5 in comps (a 5% rebate!), but $100 coin-in on a slot machine will get you only $0.40  in comps, although you should have still have a lot of that $100 left if you only do $100 of coin-in.
Points earned via gaming may be converted to Identity Play or used as resort credit. Non-Gaming points may be converted to resort credit only.

Tiers
Identity has 4 tiers:
Silver (Base Level)
Sterling (4,000 Points)
Gold (20,000 Points)
Platinum (50,000 Points)

Your Tier Status is valid for 12 months. Tier Points expire 12 months after earned. It is a rolling 12 month cycle.

Silver gives you:

  • Nothing. Really. Unlike most players clubs, the basic level does not give you any kind of discount or special access.  It does get you on their basic promotions list, though, and it gives you a way to have your gaming and purchases tracked.

Sterling gives you:

  • One complimentary room night per year.
  • 2x Identity Point  multiplier for slots – all day, every day.
  • One 2-for-1 Wicked Spoon dining offer per month.
  • VIP reservations line.
  • Access to special offers.

Gold gives you:

  • Two complimentary room nights per year.
  • Two complimentary companion room nights per year.
  • Resort Fee is waived (Resort Fee includes high-speed internet access, 24-hour fitness center access and tennis court access)
  • 2x Identity Point  multiplier for slots – all day, every day.
  • 2-for-1 dining and priority access at Wicked Spoon.
  • 2-for-1 concert & event tickets along with VIP access.
  • VIP reservations line.
  • Early check-in and late check-out, when available.

Platinum gives you:

  • Complimentary room offers throughout the year.
  • Two complimentary companion room nights per year.
  • Resort Fee is waived
  • Complimentary room upgrades, when available.
  • 3x Identity Point  multiplier for slots – all day, every day.
  • 2-for-1 dining and priority access at Wicked Spoon.
  • 2-for-1 concert & event tickets along with VIP access.
  • Early check-in and late check-out, when available.
  • VIP airport transportation.
  • VIP check-in.
  • VIP valet.
  • Turndown service.
  • $250 annual resort credit.

It might be worth noting that unlike most other players clubs, the Cosmo does not offer priority taxi line access as a perk. Evidently they tried it for a little while and it caused more problems than it was worth to them.

In order to achieve the higher tiers it takes:

  • Sterling = $800 in retail, dining, entertainment and lodging purchases or $10,000 in slot play
  • Gold = $4000 in retail, dining, entertainment and lodging purchases or $50,000 in slot play
  • Platinum = $10,000 in retail, dining, entertainment and lodging purchases or $125,000 in slot play

The Sterling tier is very similar to Mlife’s Pearl tier.  It only gives you a few perks, but if you are staying at the Cosmopolitan it doesn’t take a lot of effort to rack up $800 in expenses.

I think it is worth noting that the Cosmopolitan system has a ratio of 12.5:1 for slot play vs purchases tier value ($12.50 of slot machine coin-in gives you the same tier boost that $1 of purchases does). In April, 2014 Total Rewards increased the number of Tier Credits earned from purchases to a 5:1 ratio ($5 of slot coin-in has the same effect on your status as $1 of purchases).  Mlife has a 7.5:1  ratio, but they don’t give you comps for your purchases.

Tier Matching and other promotions

The Cosmopolitan no longer does tier matching.

The Cosmopolitan is part of the Marriott Autograph collection. You can earn Marriott Rewards points for your Cosmopolitan stay. Marriott Rewards Points can be exchanged for Identity Points. Marriott Platinum and Platinum Elite members receive VIP check-in, a room upgrade and either 500 bonus Marriott Rewards points or a $10 dining credit upon check-in. For more information about the Identity / Marriott Rewards partnership visit the Cosmopolitan’s Marriott Rewards page.

The  Identity membership desk is located midway through the casino and is open :
Sun – Thurs  |  8AM – Midnight
Fri – Sat  |  8AM – 1AM

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